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This web page ezbrook.com states the following, "Welcome to E-Z Brook, breeder of German Shepherds." We saw that the webpage also stated " I am a private breeder." It also said " All dogs are AKC registered and come with papers. My companions and live in the house. The puppies are raised in my home with other dogs. And are socialized with children. They are handled everyday from the first day of birth. Biggest priority in breeding dogs is their health and temperament. Page for more information on theses organizations." The header had German shepherd as the highest ranking optimized keyword. It is followed by DM neg tested, breeder, and puppies for sale which isn't as ranked as highly as German shepherd. The next words ezbrook.com used was imorted. working dogs was included but might not be understood by web crawlers.